Designed to provide real-world answers to today’s business challenges. Courses are produced by the Dealer Institute, a division of the Western Equipment Dealers Association (WEDA) — Your trusted advisor with more than 125 years helping equipment dealers like you with unbiased solutions.

Instructor-Led Classroom Training

We offer a variety of programs for all key dealership personnel, including parts managers, service managers, sales and sales managers, as well as leadership training. These are offered in a classroom setting and often include networking opportunities to those who participate.


Dealers and their employees are busy, and at times, cannot commit to extensive time away from the business for training. Webinars offer many advantages over traditional training formats – and are highly effective and cost-efficient.

Online Campus

The Online Campus trains employees on-site, or on their own time, anytime, or any place. The Online Campus consists of more than 1,000 micro-learning videos that address dealer-specific topics to help improve a dealership’s personnel skills and job performance.

Peer-To-Peer Events & Training

Inspiration for your operation can often come from other dealers who are running into similar situations in other markets. We bring together groups of dealers to achieve excellence and to create a way to help one another through open communication, in a safe environment, with accountability so everyone can achieve improved profitability.

On-Site Training and Workshops

If you have a specific need for on-site training for your dealership(s), we will customize a program specifically for you, delivering operational excellence right to your own doorstep.