Dealer Management – 2023

The Dealer Management course provides dealership leaders with the skill and developmental training necessary to improve dealership efficiency, profitability, and organizational proficiency. This holistic approach involves each department creating a complete dealer management system approach. It is a curriculum-based learning path, delivered over six, 2-day modules.

Download Course Overview

This module-based course will be hosted In-Person! Please add all the registered student’s email addresses when registering so students can receive the training invites, communication, and any training materials. All students are subject to COVID-19 rules and regulations of the state and or the facility. The location of the training is in Denver, Colorado.

Dates For Each Module:
M1 Jan. 10-11, 2023
M2 Feb. 7-8, 2023
M3 April 4-5, 2023
M4 May 9-10, 2023
M5 June 20-21, 2023
M6 July 25-26, 2023

*Note: Modules may run longer than anticipated, please schedule accordingly

U.S Pricing: $5,495 USD Per Student

U.S. REGISTRATION


Canada Pricing: $7,100 CAD Per Student

CANADA REGISTRATION
REGISTRATION POLICY & FEES
Advanced registration fee is required for EACH PERSON who attends.
REGISTRATION POLICY:  If you find you cannot attend the training after sending your paid registration, notify us by December 27, 2022, and your fees will be refunded in full. Then, a $250 cancellation fee will apply until January 3, 2023. After that, no refunds will be issued for cancellation. You may substitute without penalty. To substitute or cancel, please submit your request in writing to WEDA, email jwilliams@westerneda.com or call Jan at 618-315-4475.

SKU: Dealer-Mgmt Category:

Description

The Dealer Management course provides dealership leaders with the skill and developmental training necessary to improve dealership efficiency, profitability, and organizational proficiency. This holistic approach involves each department creating a complete dealer management system approach. It is a curriculum-based learning path, delivered over six, 2-day modules.

Download Course Overview

This module-based course will be hosted In-Person! Please add all the registered student’s email addresses when registering so students can receive the training invites, communication, and any training materials. All students are subject to COVID-19 rules and regulations of the state and or the facility. The location of the training is in Denver, Colorado.

Dates For Each Module:
M1 Jan. 10-11, 2023
M2 Feb. 7-8, 2023
M3 April 4-5, 2023
M4 May 9-10, 2023
M5 June 20-21, 2023
M6 July 25-26, 2023

*Note: Modules may run longer than anticipated, please schedule accordingly

U.S Pricing: $5,495 USD Per Student

U.S. REGISTRATION


Canada Pricing: $7,100 CAD Per Student

CANADA REGISTRATION
REGISTRATION POLICY & FEES
Advanced registration fee is required for EACH PERSON who attends.
REGISTRATION POLICY:  If you find you cannot attend the training after sending your paid registration, notify us by December 27, 2022, and your fees will be refunded in full. Then, a $250 cancellation fee will apply until January 3, 2023. After that, no refunds will be issued for cancellation. You may substitute without penalty. To substitute or cancel, please submit your request in writing to WEDA, email jwilliams@westerneda.com or call Jan at 618-315-4475.

Details

MODULE 1:

Leadership

January 10, 2023 8:00am - January 11, 2023 5:00pm 2023-01-10 08:00:00 2023-01-11 17:00:00 America/Chicago Leadership Location Dealer Institute info@dealerinstitute.org

Instructors

Larry Cole, PhD
Larry Cole earned a Ph.D. in Psychology from the University of Oklahoma. Larry was on the faculty of Arkansas Tech University and served as CEO of a Comprehensive Mental Health Center before founding his consulting company, TeamMax®, in 1989.

Since then, Larry has specialized in improving leadership effectiveness and teamwork while fostering the fact that frustration is your best friend. He created the TeamMax® Advantage methodologies to measure behavior change in realtime. In addition to the books and manuscripts listed below, he has written numerous articles for professional, business and trade magazines, and written several unpublished manuscripts that he offers. He has worked in the agriculture industry for over fifteen years.


Gord Thompson
Gord began his career with a national accounting firm prior to joining his family’s CIH dealership in 1986. He was dealer principal and general manager of the two-store dealership in Saskatchewan until 2014 when he sold it to Redhead Equipment and In 2015 retired from Redhead.

As a dealer, he served on the board and as president of the Canada West Dealers Association, now part of WEDA. His dealership also belonged to a 20 group throughout that time. In 2016 he joined WEDA’s Dealer Institute as a trainer, specializing in dealership financial management and training dealer staff on understanding and utilizing financial information.


Wayne Brozek

Wayne Brozek started his career in the Automotive industry in High School as a Parts Delivery Driver.  After graduation, he moved to Colorado and decided to stay in the Automotive business while attending college.  He held several positions within the Parts Department: Shop Counter/Wholesale phones/Retail counter/Assistant Manager then finally the Parts Manager.  He worked hard to improve the health of the dealership’s parts inventory.   He became well known as an expert in inventory management and prided himself on having best-in-class inventory performance.   Wayne was asked to be the Service Manager and went to work on building a new way to pay his technicians on their productivity and their ability to increase maintenance penetration.  After several years of being the Fixed Operations Director, he was moved into the Sales Department as a Sales Manager.  He always joked that the Sales guys got cookies and treats for selling the vehicle and the Fixed Operation Departments got the bill for those treats…

As a Sales manager, he had the opportunity to partner with a group to purchase the location where he started his career.  A few years later Wayne left the partnership to join an AG Dealer group that had 6 locations.  He brought his experience in Service operations to improve the groups Service profitability and changed the entire Technician compensation program.  Over the next several years the group had grown from 6 locations to 16 locations.

Wayne was asked to be part of a Dealer performance group and helped work on a new performance metric for all John Deere dealers.  The company that started the performance group then asked Wayne to assist them with consulting and training John Deere dealers globally.  Wayne has trained dealers all over the globe on ways to improve both their Parts and or Service Operations prior to starting his own consulting business.  He and his team pride themselves on improving their customers financial health and making their employees more productive and engaged.


Jim Kelley

Jim has spent most of his career in the agricultural industry. Born and raised on the family farm in Weyburn, Saskatchewan where the Kelley family began farming in 1916, he has had a distinguished 30-year career in agriculture.

Jim understands all aspects of equipment dealerships, having experience with three major equipment manufacturers. Starting as a technician, he transitioned to sales where he progressed from Salesperson to Sales Management, Regional Sales Management, then Partner in a multi-store operation.

Jim has developed a non-theoretical, hands-on agriculture sales training program focusing on account management and relationship sales. Using this long-term proven technique, he has guided sales representatives to develop and grow their relationship-based strategies, allowing them to successfully increase customer loyalty, sales, and profitability.

Jim’s approach to training is practical and straightforward. He is able to effectively connect with the individuals he trains having been in their shoes. His non-theoretical approach ensures the successful implementation of the training.


 

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