Service Counter Sales Training

This one-day course is great for service managers, service administrators, service sales and service advisors, or your up-and-coming “rising stars” who need a better understanding of financial concepts to be promoted into service department management roles. This includes a basic introduction to service department business financials and shows how everyday decisions have an impact on the dealerships bottom line. After attending this class, participants will understand the value of a technicians hour of labor, the importance of proper work order documentation, and time management. It will also improve the customer experience by teaching interpersonal and communication skills

The objective is to provide training and tools to help service personnel better manage their time and maximize sales while delivering excellent customer experience.

Main Topics:
  • Customer Service
  • Departmental Profitability
  • Value-Added Parts Sales
  • Phone Skills
  • Time Management
  • Conflict Resolution

This one-day course will be hosted VIRTUALLY! Please add all the registered student’s email addresses when registering so students can receive the training event invites, event access, and any training materials. Please be honest and register all students who will be attending the training. This training is prohibited from being used in a group setting to train unregistered students.

This course uses BREAKOUT ROOMS for Group Exercises. We recommend that each student has their own laptop to train.

**If you plan on having several students in a TRAINING ROOM please let us know who the representative will be for the group for each training room if there are multiple.

***This training event may NOT be recorded or shared, doing so is in violation of copyrights.

RECORDING PROHIBITED: Purchaser shall not cause or allow anyone to record a training event or make of public record without Seller’s prior written consent, which consent may be withheld at Seller’s sole discretion. If Purchaser records this training, the Purchaser shall be in default of its obligations under these terms and conditions and legal action can be pursued.

U.S Dealer Pricing (USD)

$449 Per Student for 1-4
$399 Per Student for 5 to 8
$349 Per Student for 9+

Canada Dealer Pricing (CAD)

$479 Per Student for 1-4
$429 Per Student for 5 to 8
$379 Per Student for 9+

Advanced registration is requested
A registration fee is required for EACH PERSON who attends. REGISTRATION POLICY: If you find you cannot attend the training after sending your paid registration, notify us 10 days in advance, and your fees will be refunded in full. Then, a $50 cancellation fee will apply until 2 days before the course. After that, no refunds will be issued for cancellation. You may substitute without penalty. To substitute or cancel, please submit your request in writing to NAEDA, email Amy Mullady at




Training Date: November 14, 2024
Meeting Time: 9:00am – 4:00pm CST
Lunch Break: 12pm – 12:30pm
*Note: Course may run longer than anticipated so be sure to schedule accordingly


Service Counter Sales

Equip your frontline personnel for success

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