Mastering Sales Training - Woodstock, Ontario
Turn your sales team into confident, high-performing dealership leaders with Dealer Institute’s Mastering Sales program. Over three days and three progressive modules, participants learn to:
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Confidently guide customers through the buying process
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Increase close rates with consultative selling and negotiation
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Build lasting customer relationships and manage key accounts
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Drive dealership profitability using financial tools and CRM systems
From sales foundations to advanced strategy, this course equips equipment sales professionals with the skills and confidence to grow revenue and position their dealership as a trusted market leader.
This in-person training will be held in Ontario, Canada, June 23-25, 2026.
Please do not book any travel until instructed by Dealer Institute.
REGISTRATION POLICY & FEES
Advanced registration is requested
A registration fee is required for EACH PERSON who attends. REGISTRATION POLICY: If you find you cannot attend the training after sending your paid registration, notify us 10 days in advance, and your fees will be refunded in full. Then, a $50 cancellation fee will apply until 2 days before the course. After that, no refunds will be issued for cancellation. You may substitute without penalty. To substitute or cancel, please submit your request in writing to NAEDA, email April Wieringa awieringa@naeda.com
IN-PERSON
Training Date: June 23-25, 2026
Meeting Time: 8:00am – 4:00pm CST
Lunch Break: 12pm – 12:30pm
*Note: Course may run longer than anticipated so be sure to schedule accordingly
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Mastering Sales
Equip your personnel for success
