INSTRUCTORS

Larry Cole, Ph.D.

Larry Cole, Ph.D.

Kelly Mathison

Kelly Mathison

Trent Hummel

Trent Hummel

Gord Thompson

Gord Thompson

Jim Facente

Jim Facente

Jim Welch

Jim Welch

Improves Leadership Effectiveness

Larry Cole earned a Ph.D. in Psychology from the University of Oklahoma. Larry was on the faculty of Arkansas Tech University and served as CEO of a Comprehensive Mental Health Center before founding his consulting company, TeamMax®, in 1989.

Since then, Larry has specialized in improving leadership effectiveness and teamwork while fostering the fact that frustration is your best friend. He created the TeamMax® Advantage methodologies to measure behavior change in realtime. In addition to the books and manuscripts listed below, he has written numerous articles for professional, business and trade magazines, and written several unpublished manuscripts that he offers. He has worked in the agriculture industry for over fifteen years.

SPECIALTIES: LEADERSHIP |  MANAGEMENT  |  CULTURE  |  CUSTOMER SERVICE

30+ Years Experience in the Equipment Industry

Kelly started his career as a sales representative during the high interest crunch of the 1980’s He then spent 10 years in sales and marketing with the distributor and wholesale manufacturer, Flexi Coil, covering Canada, Australia and the U.S. In 1996 he became a partner in a single store John Deere Dealership in Brandon, Manitoba. Over the next 12 years, it grew from 1 store to 7 when they eventually merged with Enns Brothers in 2008. Over the years, he gained experience as a Sales Manager, Aftermarket Manager, General Manager and Group Marketing Manager. In 2011, Kelly sold his partnership interest and took a contract as Group Product Support Manager with Chesterfield Australia, one of the country’s largest John Deere Dealer groups.

In 2014, Kelly launched a consulting and training company, Kayzen Management, and in 2015 joined Western Equipment Dealers Association’s Dealer Institute as a consultant and trainer. Kelly brings his unique, real life experience and time tested best practice solutions to a wide scope of dealership issues. His philosophy of “continuous improvement” can be applied over all dealership departments.

SPECIALTIES: AFTERMARKET  |  PARTS  |  SERVICE

25+ Years Experience in the Equipment Industry

Trent Hummel is a lead management consultant and trainer for the Western Equipment Dealers Association’s Dealer Institute. He provides onsite dealership training and conducts courses to improve inventory management and business operations. Hummel’s strategies about inventory turns, aging and margin have resulted in rejuvenating struggling wholegoods’ departments. His commitment to operational excellence in the management of wholegoods has earned him a reputation as one of the industry’s foremost experts on sales growth and inventory control.

Trent’s 25+ years as both an owner and general manager has provided him with invaluable experience and extensive knowledge in managing and leading dealership operations. His management of inventory (turn, aging and margin) has resulted in rejuvenating stagnant dealerships into extremely profitable organizations.

SPECIALTIES: WHOLEGOODS  |  OPERATIONS  |  SALES |  FINANCIALS

28+ Years Experience in the Equipment Industry

Gord began his career with a national accounting firm prior to joining his family’s CIH dealership in 1986. He was dealer principal and general manager of the two store dealership in Saskatchewan until 2014, when he sold it to Redhead Equipment and In 2015 retired from
Redhead.

As a dealer he served on the board and as president of the Canada West Dealers Association, now part of WEDA. His dealership also belonged to a 20 group throughout that time.In 2016 he joined WEDA’s Dealer Institute as a trainer, specializing in dealership financial management and training dealer staff on understanding and utilizing financial information.

SPECIALTIES: FINANCIAL MANAGEMENT  | MERGER & ACQUISITIONS

10+ Years Improving Customer Experience

Jim Facente is a former dealer principal. He owned industrial equipment dealerships in south Florida for more than 20 years. He is currently the president of Creative Sales Solutions (CSS) which he founded in 2006. He also is a trainer for the Dealer Institute, the newest initiative of the Western Equipment Dealers Association. CSS is a customer experience training company that works with dealerships and their employees to develop guidelines to ensure excellence in providing a complete customer experience. CSS has called, recorded and evaluated more than 2,500 dealership employees throughout North America. Every member of the Western Equipment Dealers Association receives a complimentary obligation-free evaluation for three of their employees conducted by CSS per year. Free Employee Evaluation

SPECIALTIES: CUSTOMER EXPERIENCE  |  PHONE SKILLS  |  MYSTERY SHOPPING

25+ Years Marketing and Leadership Experience

Jim has owned his own business, The Growth Leader, Inc. for over a decade helping companies develop their organizational leaders and businesses and has consistently ranked in the top five percent of Gallup survey scores of engaged employees who want to succeed at all levels. Jim’s book, “GROW NOW – 8 Essential Steps to Flex Your Leadership Muscles” has made book appearances on Lifetime Radio Network, The Voice of America, and The Oprah & Friends Radio Network.

Before The Growth Leader and “Grow Now”, Jim had over 25 years of marketing and leadership experience working for Hallmark and Proctor & Gamble. Jim was elected by Hallmark’s Board of Directors to the position of Chief Marketing Officer responsible for brand strategy, portfolio management, advertising, promotion, the Hallmark Hall of Fame, market research, Hallmark.com, licensing, partnerships, retailer marketing and customer loyalty programs. Jim and his teams created compelling and innovative initiatives with key partners including the Hallmark Gold Crown independent store network, Wal-Mart, Walgreens, CVS, Disney, Mattel, Warner Brothers and many others.

SPECIALTIES: LEADERSHIP  | GROWTH  |  MARKETING |  STRATEGY