Instructors
Larry Cole, Ph.D.

Larry Cole, Ph.D.

Improves Leadership Effectiveness

Larry Cole earned a Ph.D. in Psychology from the University of Oklahoma. Larry was on the faculty of Arkansas Tech University and served as CEO of a Comprehensive Mental Health Center before founding his consulting company, TeamMax®, in 1989.

Since then, Larry has specialized in improving leadership effectiveness and teamwork while fostering the fact that frustration is your best friend. He created the TeamMax® Advantage methodologies to measure behavior change in realtime. In addition to the books and manuscripts listed below, he has written numerous articles for professional, business and trade magazines, and written several unpublished manuscripts that he offers. He has worked in the agriculture industry for over fifteen years.

SPECIALTIES: LEADERSHIP |  MANAGEMENT  |  CULTURE  |  CUSTOMER SERVICE

Kelly Mathison

Kelly Mathison

30+ Years Experience in the Equipment Industry

Kelly started his career as a sales representative during the high-interest crunch of the 1980’s He then spent 10 years in sales and marketing with the distributor and wholesale manufacturer, Flexi Coil, covering Canada, Australia and the U.S. In 1996 he became a partner in a single store John Deere Dealership in Brandon, Manitoba. Over the next 12 years, it grew from 1 store to 7 when they eventually merged with Enns Brothers in 2008. Over the years, he gained experience as a Sales Manager, Aftermarket Manager, General Manager, and Group Marketing Manager. In 2011, Kelly sold his partnership interest and took a contract as Group Product Support Manager with Chesterfield Australia, one of the country’s largest John Deere Dealer groups.

In 2014, Kelly launched a consulting and training company, Kayzen Management, and in 2015 joined Western Equipment Dealers Association’s Dealer Institute as a consultant and trainer. Kelly brings his unique, real-life experience and time tested best practice solutions to a wide scope of dealership issues. His philosophy of “continuous improvement” can be applied over all dealership departments.

SPECIALTIES: AFTERMARKET  |  PARTS  |  SERVICE

Trent Hummel

Trent Hummel

25+ Years Experience in the Equipment Industry

 As a fourth-generation equipment dealer, Trent’s family successfully used advanced management techniques of wholegoods’ assets and progressive procedural systems to produce results that exceeded dealership goals and industry benchmarks.

Trent’s 25+ years as an owner and general manager provided him with invaluable experience and extensive knowledge in managing and leading dealership operations. Trent has used his experience to move to this next level of his career. Since 2011, Trent has been active in designing and delivering curriculum-based training, providing onsite consulting services, and guiding dealer peer groups.

Trent’s experience and passion in the management of inventory, with an emphasis on used equipment, has earned him the distinction as one of North America’s strongest and most innovative voices in dealership wholegoods’ management. His strategies with inventory turnover, aging, and margins have rejuvenated struggling wholegoods’ departments throughout North America.

 

SPECIALTIES: WHOLEGOODS  |  OPERATIONS  |  SALES |  FINANCIALS

Gord Thompson

Gord Thompson

28+ Years Experience in the Equipment Industry

Gord began his career with a national accounting firm prior to joining his family’s CIH dealership in 1986. He was dealer principal and general manager of the two store dealership in Saskatchewan until 2014 when he sold it to Redhead Equipment and In 2015 retired from
Redhead.

As a dealer, he served on the board and as president of the Canada West Dealers Association, now part of WEDA. His dealership also belonged to a 20 group throughout that time. In 2016 he joined WEDA’s Dealer Institute as a trainer, specializing in dealership financial management and training dealer staff on understanding and utilizing financial information.

SPECIALTIES: FINANCIAL MANAGEMENT  | MERGER & ACQUISITIONS

Jim Facente

Jim Facente

10+ Years Improving Customer Experience

Jim Facente is a former dealer principal. He owned industrial equipment dealerships in south Florida for more than 20 years. He is currently the president of Creative Sales Solutions (CSS) which he founded in 2006. He also is a trainer for the Dealer Institute, the newest initiative of the Western Equipment Dealers Association. CSS is a customer experience training company that works with dealerships and their employees to develop guidelines to ensure excellence in providing a complete customer experience. CSS has called, recorded, and evaluated more than 2,500 dealership employees throughout North America. Every member of the Western Equipment Dealers Association receives a complimentary obligation-free evaluation for three of their employees conducted by CSS per year. Free Employee Evaluation

SPECIALTIES: CUSTOMER EXPERIENCE  |  PHONE SKILLS  |  MYSTERY SHOPPING

Jim Welch

Jim Welch

Growth Leader Coach with Over 10 Years of Industry Experience

Jim is the former Chief Marketing Officer of Hallmark and Procter & Gamble Sales Manager who founded his own company, The Growth Leader Inc. in 2006. Jim has specialized in coaching, training, and developing leaders to help them achieve success in the agriculture industry for over a decade.

Jim will focus his positive and high energy style with you and your team to help you achieve your vision of success. Jim’s humble and highly effective leadership coaching style has been very well received throughout the agriculture industry. Jim’s unique approach results in accelerating the leadership effectiveness of your management team. He will tailor his individual coaching plans to meet the unique development needs of each leader on your team. In addition, Jim utilizes a Real-World Strategic Planning approach with your team resulting in high impact actions. In addition, he can work with you and your team to create a Focused Sales Growth Plan designed for turbulent times. Jim facilitates individual/team accountability with positivity, potential, and proactivity.

SPECIALTIES: EXECUTIVE COACHING  |  LEADERSHIP  |  MARKETING 

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