IT’S BEEN TOUGH selling and it won’t be easier this winter. It doesn’t take much to upset the apple cart and every month it seems a truckload is turning upside down. We have to find sales. The traditional methods of how we target our A, B, and C customers are not...
Last fall at a national dealers’ meeting, a manufacturer announced that its dealer network would be reimbursed for warranty service travel expenses. The reimbursement will be for service truck fees or mileage when a technician is traveling to a warranty service job....
HAVING BEEN PRIVY to many dealers’ thoughts and beliefs about peer groups, I thought it was time to chime in on the pros and cons of being in a group. In my role as a consultant and trainer, which includes facilitating peer groups, it is apparent there is a...
“Are you nuts?” That was the reaction I received when I proposed the idea of selling our equipment dealership. My partners, all in their thirties, were shocked. By their reaction, it was obvious that they were not clear on the reasons behind the suggestion....
When it comes to parts and service departments, there is no shortage of metrics to watch so it’s hard to narrow it down to only one. To use a sports analogy, a successful baseball team must do many things well to win. When asked to narrow it down to the most important...
The Combination Adds to the Offerings of the Western Equipment Dealers Association (WEDA) Business Management Services to the Equipment Dealer Industry. FOR IMMEDIATE RELEASE: April 11, 2018, Kansas City, Missouri: Western Equipment Dealers Association announced...
WEDA/DI Videos