Marketing Your Dealership is a practical, dealer-focused course designed to help equipment dealerships build marketing strategies that actually fit their business. Participants will learn how to strengthen their brand, improve their website and local search presence, create more effective social media and content, better understand the customer journey, and connect marketing efforts to measurable dealership goals.

The course gives attendees real-world tools they can use to make smarter marketing decisions, reach the right customers, and better support sales, service, parts, and overall dealership growth.

Main Topics:

• Dealership Marketing
• Brand, Positioning, OEM Relationship
• Website, Inventory & Local Search
• Social Media, Video & Content
• The Marketing Funnel
• Budgeting, Measurement & Building the Plan

This one-day course will be hosted VIRTUALLY! Please add all the registered student’s email addresses when registering so students can receive the training event invites, event access, and any training materials. Please be honest and register all students who will be attending the training. This training is prohibited from being used in a group setting to train unregistered students.

This course may use BREAKOUT ROOMS for Group Exercises. We recommend that each student has their own laptop to train.

**If you plan on having several students in a TRAINING ROOM, please let us know who the representative will be for the group for each training room if there are multiple.